(hears a song being played)

me: i like this song, i wonder who sings it

(notices there is a TV with the video of the song, showing the artist)

me: oh cool, let's see that artist's name begins with 'F'

(looks down at the cd rack)

me: hey, i am IN the F section, what a coincidence

(looks, but there is no cd by that artist, not even a place where they would be. seemingly this store does not carry them.)

me: bummer, guess i'll go somewhere else

advertisers: (screams of despair)